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Senter & Associates

Interim Marketing Director, Channel Manager Marketing, and Sales Lead Specialist

Sharron Senter is a Boston-based senior marketing professional and sales channel manager, available to help your business with its marketing and sales efforts on an as-needed basis.


Why hire interim marketing help?

Because you have a short-term project requiring senior marketing or channel manager sales experience, and you'd prefer no long-term overhead. Because you can hire me today as a vendor, bypassing the painstaking process of hiring an employee.

Interim Marketing Director...Channel Manager...
I help businesses of all sizes and at various stages of life that are having difficulty finding permanent marketing help, are not sure if they want to commit for the long haul, or are short-handed and need temporary marketing assistance implementing their next marketing or sales project.

Are you trying to grow your indirect partners? Are you launching a new service or product? Are you having difficulty returning all your calls and emails? I can help. The best part -- I require little, if any, direction. Seriously. Just tell me what you need, and I'll do it, so you can focus on more important things.

Why you Sharron?
The key difference between me and most other marketing consultants is this -- I understand how to sell. I understand what salespeople need to close a deal. I don't just create marketing fluff. My number one priority is to support sales teams and generate the tools needed to build customer relationships, close deals and grow revenue, while also retaining and upselling into existing customers. I accomplish this in a professional, expeditious and encouraging manner.

16 Years Experience Marketing 5 Sales Channels
I've spent the past 16 years providing strategic marketing and sales services to five sales channels, including: retail, direct, indirect, telesales and ecommerce. I can build your marketing and communications plans, select and manage the advertising and public relations firms, build your brand, find and develop indirect channel partners, create a sales lead generation program, write and produce your collateral, launch your Web site and hire the permanent marketing team.

Or, if you're further along and have a project that requires senior marketing and sales management skills, I can easily work with the most demanding of personalities.

Core Experience
I have extensive hands-on experience within the wireless telecom industry, the SMB marketplace, professional services, retail, ecommerce, and micro/home-based businesses.

I have an affinity for start-ups; having worked at several.

If you're trying to establish relationships with small-to-medium size IT resellers, I understand this prospect intimately, including how they spend their day, what their hurdles are and how to communicate and reach them. I also understand their end-users.

Hire Sharron Senter
To hire Sharron Senter as your interim marketing director or to manage your next marketing or sales project, call for her availability at 978.255-2771.

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