Boston North
Advertising Agency
Experts at Generating Sales Leads

We work with growing businesses in need
of ongoing advertising, marketing & PR support.

Offline Advertising, PR & Marketing Services

Senter & Associates is a full-service advertising, marketing and public relations agency north of Boston. We spearhead all customer retention and acquisition needs.

Direct Marketing
We spearhead the qualification, selection and purchasing of your mailing lists and design of marketing pieces. We manage your direct marketing from start to finish -- from copywriting to design, until it's delivered into the mailstream. However, we don't stop here. We also manage the follow up after each campaign. see Internet Marketing services for email marketing

More about direct mail marketing services north of Boston.

Generate Sales Leads
Generating qualified sales leads is our forte. We thrive on building and implementing lead generation programs that lure in prospects, or up-sell existing customers and drive revenue. We use a combination of offline and online marketing strategies; usually a combination of search engine marketing and traditional direct mail. We can devise lead generation plans that draw as little as 10 qualified leads a month, to more than 5,000. The quantity of leads is restricted only by your budget and depth of target audience. Our focus is generating qualified leads.

Newspaper, Magazine & Free Standing Insert Advertising
We provide full service newspaper, magazine and free standing insert (FSIs) buying, placement and creative services. Free standing inserts are an efficient and cost-effective way to launch a new campaign. Senter & Associates has published a detailed report on how to buy and implement FSI advertising.

Yellow Page Advertising Selection, Placement & Creative
If your business is driven by yellow page advertising, we can help. We buy thousands of dollars of yellow page advertising every year for our clients. We manage the entire process, including: selection, placement and creative.

Broadcast Media Buying and Creative
We help clients buy media advertising including TV and radio, as well as manage the creative process.

Customer Retention
It's far more affordable to keep the customers you have than acquire more. We help you create and implement a customer retention program that'll inspire customers to turn their noses up at your competition, while buying again and again from you!

Sales force Management
If your sales force needs direction, supervision and a plan with deliverables, we can develop this for you, as well as manage your sales force. Or, we can be your sales force.

Competitive Analysis
We help you discover what your competition is really up to, so you can exploit a niche.

Branding
We help you create an image that attracts your target customer. Our focus includes visual, written and verbal branding. We can refine your brand or build it from scratch. Basic services include logo development, as well as business or product naming.

Marketing and Business Development Plans
We help you create a roadmap for your business. All our plans include extensive market research to support assumptions. First, let's make sure there really are customers who want your products or services. Whether you're looking to launch a business or secure funding, we can build you a successful plan that'll drive revenue.

Channel Sales Marketing
Are you looking for strategic partners? We coordinate marketing campaigns to attract third-party partners. If you need us to represent you as a channel sales manager, we have the experience.

General & Technical Editing
If you have existing documents that require editing, we provide editing for articles, ebooks, white papers, Web sites, technical papers, product manuals, user guides, etc. What's more, associate, Lynne Stevens, has an extensive technical editing background. Our editing involvement is not limited to spelling and grammar; rather, we provide overall feedback about your writing, including headline and content readability and target audience effectiveness, a.k.a. are you luring your customer.

Copywriting
We're fast and creative! Sales collateral, electronic newsletters, print ads, customer communications, web copy, articles, email campaigns, banner ads and more.

Graphic Design
We love creating CLEAN designs to grab your customers' attention.

Sales Promotions
Your busiest season is just a few weeks away and you still don't have a promotion to drive traffic and close sales. Our sales promotion solutions include idea generation and execution.

Publicity
If you're looking to grow your company image, pitching your business news to the media is the most affordable and fastest way to spread credible word-of-mouth about your unique services and products. We know how to get the word out about your business and cultivate relationships with journalists.

Public Speaking
We help you secure public speaking engagements for your principals or coordinate speaking tours to speak on your behalf.

Ghost-writing, Placing Articles & Bylined Columns
Whether you need a bylined column written for your CEO, a white paper or an article for a vertical publication, we write it quickly and concisely.

Internet-based Advertising, PR & Marketing Services

Online Acquisition Marketing
We lead Internet-based sales efforts for our clients, including: paid and natural search campaigns, affiliate marketing, Web site promotions, email communications, landing pages, banner ads, sweepstakes and refer-a-friend programs.

If you need to drive more web traffic and increase online sales conversions, you've come to the right place. Whether you're operating an online store, need to build one, or increase your business-to-business qualified lead collection process, we can help you.

Web site Creation
Wouldn't it be great to work with just one person to set up your Web site? That's what Senter & Associates will do for you. We'll manage the branding, design and copywriting for your site. If you need assistance picking a domain name, registering and hosting your Web site, we'll do it.

Increase Web site Popularity and Ranking
Search Engine Optimization [SEO] Services  -- Your Web site's keywords and inbound links are the primary elements that drive your Web site's popularity and search engine ranking performance. We facilitate an in-depth review of your existing Web site's keyword content including sales copy, Meta Tags & title pages, and deliver to you a detailed marketing action plan that'll help your business' Web site perform better in search engines.

Create Informational Products/Grow Passive Income
If you're an expert of any kind, then consider creating informational products to sell at your Web site for the purposes of generating passive income. We've written a detailed report describing how to earn money while you sleep.
 

Working with Senter & Associates

How We Work
We're a small, five-associate, advertising, marketing and public relations agency located north of Boston. You can expect the knowledge and full suite of services of a large agency, but with much faster turnaround times and minus the big city expenses!

We help you acquire more customers and extract more revenue from ones you have, in a very professional, expeditious manner.

All associates are senior practitioners. Your business will never be spearheaded by a junior associate. We don't hire them.

Engaging Our Services
We work on monthly retainer only, with a six-month minimum commitment. Why? Because we seek to partner with businesses that need ongoing advertising, marketing and public relations support and desire long-term relationships.

If you need more customers and full-service advertising, marketing and public relations support, please call Senter & Associates Founder, Sharron Senter.

Our Clients
We work with serious businesses earning 2+ million in sales. Our clients are located throughout the U.S. We do welcome UK-based businesses seeking US representation.

Core Industry Experience
› Technology
› Retail
› Professional Services

Core Marketing Experience
› Internet marketing and advertising
› Launching products and services
› Customer retention programs
› Print advertising placement and creative
› Promotion creation and execution
› Publicity

Our Execution and Follow-up are Impeccable!
 

Meet Some of Our Associates

Lynne Cardoso
technical writer/editor
Lynne began her writing career at a weekly community newspaper where she enhanced her writing, editing, proofreading, design, and layout skills. She ventured to a larger daily newspaper as a contributing correspondent. Her skills were honed further in the marketing communications department of a Boston real estate firm, where she continued to write, edit, and develop sales and marketing collateral. Lynne now utilizes her strongest skills --- writing and editing --- in a small, publishing environment. She holds a B.A. in history from Mount Holyoke College in South Hadley, MA, and studied for a year at Bowdoin College in Brunswick, ME.

Lynne likes to relax with her two daughters, Kerien and Liliana, and she enjoys reading and working on her first novel.

Paige DeRosa-Walsh
graphic designer
Paige is a freelance graphic designer with more than 20 years of experience. She graduated from Notre Dame College in Manchester, NH with a B.A. in fine arts. Paige started her design career as a newspaper layout artist in the printing industry. She soon moved onto computer-based desktop publishing. Paige's expertise includes designing promotional brochures, catalogs, retail and product advertisements, corporate identity systems and web site design. Paige continuously challenges herself to create original and effective graphic design pieces. She uses the latest software design packages and consults with other designers about the latest design trends.